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Hillhead proves the catalyst as Bell UK enjoys strongest month in years

Published: 1st August 2014
Source: Bell Equipment

Bell Equipment UK has reported that a strong Hillhead has contributed to the company enjoying its most successful month for several years.

The company exhibited its range of Articulated Dump Trucks and Wheeled Loaders at Hillhead, including the next generation E-series ADT. Bell has confirmed that it closed in the order of 20 deals during the show.

According to Richard Higgott, Sales Manager for Bell Equipment UK, the expectation throughout Hillhead was that this success is not isolated but reflects a shift in positivity industry-wide that is set to continue for the foreseeable future.

“We had a great Hillhead, with a greater quantity and quality of visitors visiting the stand ready to have meaningful conversations about how Bell can help them,” he explains.

“The difference is palpable from 2012, when there was still uncertainty about the prospects for construction. This time, customers have a clear idea of the future and a long list of potential contracts. When they can plan for work, they are better able to buy machines to meet increased demand.”

That optimism was apparent in the number of deals Bell struck at Hillhead itself. “We closed over 20 deals, ranging across the whole of our business – first-time and existing customers, ADTs and loading shovels, brand-new and used machines.

“Such diversity rubber-stamps our sense that Hillhead remains the go-to exhibition for the UK construction industry,” he adds.

Bell also used Hillhead to highlight the importance of aftercare, with its UK plant maintenance partner United Plant Services sharing the stand to explain the extensive range of services available to Bell customers.

The Bell stand itself proved a popular destination, with the company offering a F1 simulator, a jazz band and barbecue and a live screening of the England vs Costa Rica game – “plenty of customers showed up; it’s just a shame the England players didn’t!” comments Nick Learoyd.

The stand also welcomed the entire Bell Equipment senior management team, led by Chief Executive Gary Bell. “For the company’s owners to be present, confirms both their commitment to the UK market and their understanding of the value of Hillhead. Gary and his team agree with our assessment that the UK is in a tremendously strong place for the next three to five years, and there is every reason why our current success will continue for a considerable time,” Nick Learoyd concludes.

Bell Equipment UK has reported that a strong Hillhead has contributed to the company enjoying its most successful month for several years.